The SGEN all-in-one model

The 30-second answer. SGEN is one unified platform, not a stack of separate tools you assemble yourself. You do not buy a builder from one place, hosting from another, a security service from a third, and then spend your time making them talk to each other. With SGEN, the builder, the dashboard, and the infrastructure are one system with one login — and the infrastructure that runs every site (hosting, SSL, CDN, the web firewall, security patching, and the multi-site dashboard) is bundled into every plan, even the free Sandbox, as the Foundation Pack. Every plan also includes all 23 modules — Forms, Page Builder, SEO & Performance, Attributions, and the rest — so every capability is there from the start. Build and test in the free Sandbox for as long as you like; choose a plan only when you go live.

On this page: One platform, not a plugin stack · What's bundled vs what you add · What the model still rules out · How plans work · The free Sandbox · Where to go next

This is an orientation page that explains the SGEN all-in-one model — what "all-in-one" means in practice, what is bundled, what you add as you need it, and why that changes the questions you have to ask. For exact plan names, prices, and live-site counts, see Choose your SGEN plan.

One platform, not a plugin stack

When you sign in to SGEN, you are not looking at a thin core waiting to be extended. The builder, the dashboard, and the infrastructure underneath are one system with one login. The "all-in-one" in the name is about the platform being a single, unified product — not a pile of separate tools you bolt together yourself.

This is the opposite of how many website setups work. The common pattern is a thin builder plus a shopping trip: a forms tool from one vendor, an SEO tool from another, a separate analytics product, hosting and security from somewhere else again — and then you spend real time making them play nicely together, and re-checking that they still do after every update. SGEN's answer is to be one platform whose parts are designed to work together because they are one system. Every capability is first-party and ships and updates with the platform, not third-party add-ons from a marketplace you have to keep compatible.

What's bundled vs what you add

It helps to separate two things the all-in-one platform gives you: the infrastructure that comes with every plan, and the capabilities you add as your site needs them.

Bundled on every plan — the Foundation Pack. Every plan, including the free Sandbox, includes the infrastructure layer at no extra cost: managed hosting, an SSL certificate (the padlock and HTTPS in your visitor's browser, provisioned and renewed automatically), a CDN that speeds up loading for visitors anywhere, a web application firewall that filters known bad traffic, ongoing security patching, and the multi-site dashboard. You never buy these as separate products, and you never buy a "security plan" on top of your plan — they are part of what a site is on SGEN.

Included, not added — every module. The richer capabilities are already on every plan: Forms, Page Builder, SEO & Performance, Attributions, and the rest of the 23 modules. There is nothing to buy per feature, nothing appears as a separate line item, and there is no suite to switch on. Whatever plan you are on, the full toolset is already in SG-Admin for every site you run.

What the model still rules out

The all-in-one model removes real friction — just not by putting every feature on every plan. What it genuinely rules out:

• No plugin marketplace to assemble. Every capability is first-party and ships and updates with the platform, not a third-party plugin you install and keep compatible. Full detail: SG-Modules overview.
• No separate infrastructure bills. Hosting, SSL, CDN, the firewall, and security are bundled into every plan as the Foundation Pack. You do not source or budget them as separate line items.
• No integration glue. Because the surfaces share one data layer, a form, a page, and the dashboard all read the same records. There is nothing to connect, sync, or reconcile between tools.

The practical result: you never assemble a working platform from parts, you never maintain the seams between separate products, and you never have to work out which capabilities your plan includes — every plan includes all of them.

How plans work

Your cost on SGEN comes from two simple levers, and they are independent of each other:

• Your base plan sets how many live sites you can run. A live site is one published on a real domain and serving visitors. Building and testing in the free Sandbox costs nothing; the base plan you choose is the one that covers your live site (or sites).
• Every plan includes the same capabilities — Forms, Page Builder, SEO & Performance, Attributions, and the rest of the 23 modules. Plans differ only in how many live sites you can run.

Moving up a plan raises how many live sites you can run. It does not change what a site can do, because every plan already includes every module. There is one lever, not two.

A quick reference for the questions new users ask most often:

For exact plan names, prices, and live-site counts, see Choose your SGEN plan.

Why this matters to you

The model is not just a billing detail — it changes how you work. Three practical things follow from it:

• The infrastructure is never your problem. Hosting, SSL, the CDN, the firewall, and security are bundled into every plan, so there is no hosting bill to chase, no certificate to renew, and no security service to wire up. You start every site with that layer already in place.
• There is nothing to keep compatible. Every capability is first-party and ships with the platform, so you are not maintaining a stack of add-ons that can drift out of sync after an update.
• There is only one question to answer. How many sites do you run? That is the only thing your plan decides — what each site can do never changes — and you can revisit it later without disturbing your existing sites.

For a fuller comparison with how other platforms are put together, see How SGEN is different.

The free Sandbox sits underneath all of it

Every account starts with a free Sandbox. The Sandbox is a complete SGEN environment, with no time limit, where you build and test before anything goes live. The Foundation Pack — hosting, SSL, the CDN, the firewall, security, and the dashboard — is already there, so the Sandbox is the real platform, not a stripped-down demo. You build and test privately, and choose a plan only when you are ready to go live.

A few practical facts about the free Sandbox: it runs on an SGEN subdomain rather than your own custom domain, it is blocked from search engines so nothing you build there shows up in search results, and it allows up to 1,000 visits per month — plenty for building and sharing privately with a few people. A Sandbox that sits inactive is archived automatically after roughly 30 days, so if you are stepping away for a while, sign in occasionally to keep it active. When you are ready, you promote the Sandbox to a paid live site at any time.

Full detail: SGEN sandbox walkthrough.

Where to go next

• Choose your SGEN plan — actual plans, prices, and live-site counts.
• Plans, billing, and what every plan includes — billing detail and what each plan covers.
• SGEN platform overview — how the platform is organised.
• How SGEN is different — coming from another platform.