Configure your site identity, business info, and age gate

Site Title appears in every browser tab, at the top of every transactional email, and in the admin top bar. Write your real business name — roughly 60 characters is the safe upper bound for narrow browser tabs. Tagline is a one-sentence summary. Pages with no SEO description of their own fall back to this tagline in search results and social shares.

Site Email is the From address on confirmation emails, password resets, and form notifications. Use a real, monitored inbox. Leaving it empty risks system emails going out with no visible sender — many email providers treat that as spam. This field is the From address only; SMTP delivery settings live in Settings → Email.

Click Choose Image next to Site Logo — your Media Library opens as a modal. A horizontal PNG or SVG at 2x render size stays sharp on high-DPI screens. Repeat for Favicon (32×32 PNG on a transparent background works for both light and dark browser themes). If you want the header logo to link somewhere other than the root, type the URL into Logo link. Leave it blank and clicking the logo sends visitors to /. Do not paste an external image URL into either field — the picker reads from your Media Library by ID, and an external URL renders a broken image on every public page.

Pick your business's primary timezone from the Timezone dropdown (grouped by region, with live search). Every timestamp — blog post dates, order timestamps, comment times — displays in that zone. Changing timezone does not re-timestamp historical data; a post published at 3pm UTC displays at 4pm BST after switching to Europe/London, but the underlying time is unchanged. Language controls SGEN's built-in labels and date formatter only, not your authored content.

Homepage lists every published page plus a Default option. Leave at Default and the root URL shows the latest-posts list; pick a page and the root URL shows that page (the posts list moves to /blog). 404 Page works the same way — pick a published page to replace the default view. A well-built 404 page has navigation back to the homepage, a search box, and links to popular content so visitors can recover rather than bounce.

Anyone can register controls whether the public /register page is reachable. Leave it off for administrator-only account creation; tick it on for membership and ecommerce sites. When off, /register returns a not-found response. This toggle hides the public sign-up page only — an administrator can still create accounts from the Users panel, and existing users can still sign in.

The values appear in two places: your site footer (wherever the theme template calls for contact info) and in the LocalBusiness structured data that search engines consume. A complete set — at minimum City and Country — helps search engines show your location in map results. With both City and Country empty, SGEN omits the LocalBusiness schema block entirely rather than emitting an incomplete one.

Opening hours is a free-text textarea. One line per day reads cleanly in the footer and parses into the LocalBusiness schema correctly. Google Business CID (optional) links your site to a Google Business Profile; find it in the Profile URL as the numeric string after ?cid=.

Do not paste sensitive information — tax IDs, account numbers, or personal identifiers — into any Business Information field. These fields render verbatim in your public footer.

Tick Enable age verification. Additional fields appear: Expiration days (how long a Yes click is remembered in cookies — the SGEN default is 1, meaning every day; 30 is a more typical production value), a verification logo picker, the disclosure HTML editor, Yes/No button text fields, Yes/No redirect URL fields, and a View as select. If Enable is off, none of the age-gate fields affect your public site.

Popup overlays the gate on top of the requested page — lighter touch, suitable when only some pages are age-sensitive. Landing page replaces the entire page until the visitor confirms — stricter, suitable when the whole catalog is age-sensitive.

The disclosure field is a rich editor that accepts HTML. Keep it short — one paragraph naming what the visitor is about to see and what the law requires. The SGEN default reads <h2>ARE YOU 21<br>OR OVER?</h2> — change the age figure to match your jurisdiction (18 in the UK and EU, 21 in most US states for alcohol).

Set the No button redirect to an appropriate destination. The SGEN default of https://google.com is rarely the right choice — send visitors who decline to a parent-friendly site or an industry help page. The Yes button redirect is optional — leave blank and the visitor stays on the page they came for.

Age verification in SGEN is a self-declaration prompt. A visitor who lies about their age still gets through. If your industry requires real age proof (ID upload or credit-card check), pair SGEN with a dedicated age-verification service.

The Save Changes button sits in the sticky right-hand column and stays visible as you scroll. Click it once — all three cards save together. A green message reading Site settings has been successfully updated! confirms the write. If you edited fields in both the Business card and the Age Verification card, a single Save Changes persists both.

Open a new browser tab and confirm: browser tab shows your new Site Title; header shows your logo; favicon appears in the tab corner. Footer shows your business phone, address, and hours wherever the theme surfaces them. Post dates and comment times are in your chosen timezone. Age gate (if enabled) appears in an incognito window; Yes dismisses it, No redirects to the URL you set. Page source contains a LocalBusiness JSON-LD block (from Business Information) and og:title / og:description tags (from Site Title and Tagline).