Connect your Google Business Profile — and the rest of your Google stack

April 23, 2026. Wiring Google services into a site is usually six separate errands: a snippet here, a verification tag there, a plugin for the third thing, and a support ticket when one of them silently stops firing. SGEN puts the connections in one place — Tools → Google Integrations — and your Google Business Profile is one of them.

What changed

Before: connecting your business listing, your analytics, and your search verification each meant a different setting in a different corner — or a different plugin. Easy to half-finish, hard to audit.

After: open Tools → Google Integrations and you get one screen with six service cards, each showing whether it's Active, Configured, or Inactive at a glance. Business Profile sits alongside Google Analytics, Tag Manager, Search Console, Google Ads, and reCAPTCHA.

How to connect your Business Profile

Click the Business Profile card and a drawer opens in place — you don't leave the page. You provide three things:

Account name

your Google Business account identifier

Location ID

the specific listing you're connecting

Service Account JSON

paste the credentials Google generated for you (leave it blank to keep what's already saved)

Flip the Enable switch, save, and the connection is recorded.

What it does

Once connected, your Business Profile feeds SGEN's Locations — so the business locations you manage in SGEN are tied to the real Google listing, in one source of truth instead of two systems you keep in sync by hand.

The rest of the hub

Because the same screen holds every Google connection, the common setup jobs live together:

Google Analytics (GA4)

and Tag Manager — paste your Measurement ID or container ID; SGEN adds the tracking to every public page when you enable it.

Search Console

drop in your verification ID and SGEN emits the verification tag for you.

Google Ads

add your conversion ID to track ad-driven conversions.

reCAPTCHA

protect your login and registration forms from spam with site and secret keys.

What this is not

  • It's not a Business Profile post scheduler — this connects the listing for Locations, it doesn't publish GMB posts for you.
  • It's not a Google login flow — credentials are pasted in directly, so you stay in control of exactly what's connected.

Next steps

Open the hub

at Tools → Google Integrations to see which services are already connected.

Read the Reference

at Reference → Integrations for field-level detail on every card.

Connecting locations?

Set up the Business Profile card first, then manage the listings in Locations.