SGEN for Small Business
One site that loads fast, says clearly what you do, makes it easy to contact you, and shows up on search. That's the whole job — and you can do it in an afternoon. This page threads the SGEN guides into the right order: account setup → brand kit → build pages → configure SEO → pre-launch check → connect domain. Follow the links in order; each is the full guide for that step.
About a 5-minute read — the small-business path with the reasoning behind each step, threaded to the full how-to.
The four jobs of a small-business site
Before the steps, it helps to know what you're building toward. A small-business site has four jobs, and almost everything else is detail.
Load fast
A slow site loses visitors before they read a word, and speed is one of the few ranking factors you directly control. SGEN serves your pages fast without you tuning anything — your part is keeping images optimized at upload.
Say clearly what you do
A visitor should understand who you are and what you offer within seconds of landing. That's the homepage's whole job.
Make it easy to get in touch
The point of the site is to turn a visitor into a call, a booking, or a message — so the path to contact you has to be obvious and always one tap away.
Show up on search
A site nobody can find is a brochure in a drawer. Your SEO defaults are what let search engines understand and surface your site.
Keep those four in mind and every step below has an obvious purpose.
Your one-site checklist
✓ Done
Account set up, logged in
✓ Done
Brand kit: logo, colors, fonts
✓ Done
Homepage and contact page built
✓ Done
SEO defaults configured
✓ Done
Pre-launch check done
✓ Done
Domain connected, site live
The Brand Kit screen — found under Dashboard / Settings / Brand Kit. Set the foundation every page inherits.
| Field | Example | What it's for |
|---|---|---|
| Site name | Your Store | Used in the browser tab, SEO title fallback, and the header if no logo is set. |
| Logo | your-logo.svg | Shown in the site header. Upload SVG or PNG — minimum 200px wide. |
| Favicon | your-favicon.png | The small icon in the browser tab. A 32×32px PNG. |
| Primary color | #c8181c | Used for buttons, links, and highlights site-wide. Set this first. |
| Font — headings | Inter | Applied to all H1–H4 headings on every page. |
| Font — body | Inter | Applied to paragraph and list text on every page. |
Save brand kit applies your brand settings to every page on the site immediately.
The small-business journey
Six steps, in order. Each link is the full guide for that step.
1
Get set up and log in
Confirm your account, sign in, and get oriented in the dashboard so the rest goes smoothly. Read Account setup and first login on SGEN.
2
Set your brand foundation
Upload your logo and favicon, set your colors, pick your fonts. Do this first so every page you build looks consistent automatically. Read Set up your brand kit — colors, fonts, logo.
3
Build your homepage and contact page
The 30-minute local-services tutorial is the cleanest small-business build to follow — hero, what you do, a quote/contact form, and reviews. Even if you're not a trades business, the structure is the same one most small businesses need. Read Build a local-services business site in 30 minutes.
4
Set up SEO so you can be found
Configure your site-wide SEO defaults — title, description, social image, sitemap — so search engines understand your site from day one. Read Set up your SEO defaults on SGEN. Then tune individual pages with the broader guide, Optimize your site for SEO.
5
Run the pre-launch check
A quick walk through the checklist catches the small misses before customers see them. Read the SGEN Pre-launch Checklist.
6
Connect your domain and go live
Point your domain at the site and confirm your secure connection is on. That's launch. Read Connect your domain to SGEN.
To set your global SEO, open your site's admin area, go to SEO Manager, then Global SEO.
Why brand kit before pages
The one ordering decision that saves you the most work is setting your brand kit before you build any pages.
Your brand kit is your logo, your favicon, your colors, and your fonts — set once, in one place. Every page you build afterward inherits those settings automatically.
Do it the other way around — build pages first, brand them later — and you're restyling each page by hand, hunting for the one heading you forgot to recolor, and ending up with a site that's subtly inconsistent. Set the foundation first and consistency comes for free: the homepage, the contact page, and anything you add later all carry the same look without extra effort.
So even though it's tempting to jump straight to building the homepage, spend the few minutes on the brand kit first. It's the step that saves you the most work later in the whole sequence.
What matters most for small business
Three things carry most of the weight for a small-business site.
Fast by default
SGEN serves your pages fast without you tuning anything — and a fast site is the single biggest thing you control that affects both customers and search ranking. Keep images optimized at upload and you're set. See Optimize your site for SEO.
Found on search
Your SEO defaults are the difference between a site that exists and a site customers can find. Set them once, early. See SEO defaults setup.
A contact path that works
The point of the site is to turn a visitor into a call, a booking, or a message. Build the contact form into the homepage flow — the local-services tutorial shows exactly how.
After you save your SEO defaults, every page on your site inherits a proper title, description, and sitemap entry from day one:
Saved · Jun 11, 2026 14:30
Global SEO saved
SEO defaults applied to your site. Every page now inherits your site title, description, and sitemap settings.
Saved fields: Site title, Meta description, Sitemap enabled, Social image.
The Pages list after your homepage and contact page are published — two live pages, each with SEO set and the site ready for launch:
| Page title | Status | SEO | Last modified |
|---|---|---|---|
| Homepage | Published | Set | today |
| Contact | Published | Set | today |
Pages — Your Store, published pages: All 2 · Published 2 · Drafts 0.
A small-business site in one picture
1
Brand kit
Logo, colors, fonts — set once, inherited everywhere.
2
Homepage
Hero, what you do, contact form or phone number above the fold.
3
Contact page
A form, your address, your hours. The action you want visitors to take.
4
SEO defaults
Site title, meta description, sitemap — set once so search engines understand your site.
5
Domain + secure connection
Your own address, secure. Launch is just connecting the domain.
What should I do next?
| If this is you | Do this next |
|---|---|
| Brand new account | Account setup and first login |
| Logged in, nothing built | Brand kit → 30-minute build tutorial |
| Site built, not findable | SEO defaults → Optimize for SEO |
| Ready to launch | Pre-launch checklist → Connect your domain |
Do brand kit before building pages so styling carries through automatically.
Launch-ready checklist
✓
Brand kit saved
✓
Homepage live
✓
Contact page live
✓
SEO defaults set
✓
Pre-launch check done
✓
Domain connected
Launch day
Launch should be the calmest part of the whole project, and on SGEN it usually is — because the two steps that catch problems happen before launch day, not on it.
The pre-launch check is your last walk through the site before anyone outside your business sees it. The pre-launch checklist catches the small misses — a contact form that isn't wired up, a page still set to draft, a missing page title — while they're still cheap to fix. Walk it once and launch day stops being a guessing game.
Then launch itself is connecting your domain. You point your own web address at the finished site and confirm the secure padlock is on, and that's it — your site is live at your own domain, secure, and findable. The connect-your-domain guide covers the exact steps and how to confirm everything resolved correctly.
That's the whole job: a fast site that says what you do, makes you easy to reach, and shows up on search — built in an afternoon and launched without drama.
Pricing, briefly
SGEN is flat-rate and every plan includes the entire platform — the only difference is how many live sites you can publish.
For one business with one site, that keeps the choice simple. See Choose your SGEN plan.