Ecommerce in SGEN — Products, Orders, Coupons, and Store Configuration

Overview

What the Ecommerce module is for, where to find it, and the vocabulary you'll use across the rest of this reference.

What is this for?

Ecommerce in SGEN is the feature set that lets you list products, accept orders, apply discounts, and manage fulfillment — all within the same admin you use to manage pages, blog posts, and site settings. It does not require a separate application or a separate login.

The module is included on every plan, including the free Sandbox. If the Store section is missing from your sidebar, check Modules Config to confirm the module is switched on for the site. For plan and pricing details, see the pricing page.

Where to find it

To open it: sign in to your SGEN Dashboard, open Site Manager, find your site, then choose Manage site → Login. In the admin sidebar, go to Ecommerce (also shown as Store in some navigation contexts).

The store has four top-level areas, all verified against live surveyed navigation on 2026-06-02:

Reference — the four Ecommerce areas and what each holds

The eight Configuration sub-tabs are: General (store status, country, currency, login requirements), Purchase Flow (cart and buying behavior), Checkout (checkout fields), Layout & SEO (store layout and SEO defaults), Shipping (methods and rates), Taxes (tax rates), Payment Gateways, and Product Tabs (global product-page tab configuration).

The central concepts are:

• Product — an item for sale, with a price, description, images, and optional inventory tracking.
• Variation — a specific version of a variable product (for example, a shirt in a given size and color), each with its own price and stock.
• Attribute — a named property (such as "Size" or "Color") used to define which axes a variable product has options on.
• Category — a grouping label applied to products to organize the store catalog.
• Cart — the temporary session state that accumulates items a shopper is considering.
• Checkout — the flow where the shopper enters contact, billing, and shipping information and places an order.
• Order — a completed purchase record, including customer details, items, prices, and status.
• Coupon — a discount code a shopper can enter at checkout.
• Store configuration — the eight sub-tabs that govern store-wide behavior: general settings, purchase flow, checkout fields, layout/SEO, shipping, taxes, payment gateways, and product page tabs.

Scope

This reference covers everything inside the Ecommerce module: the two product types and their modifiers, attributes and variations, categories, the cart-to-checkout flow, the order lifecycle, coupons, and all eight Configuration sub-tabs. It also maps the eleven SG-Builder ecommerce components that bind to your live product data. It does not cover plan limits or external payment-provider contracts — for those, see the pricing page or contact Support.

The mock below maps the four top-level store areas as they appear in your admin sidebar, with the kind of count each surface shows once you have a catalog and a few orders in place.

The product model

A product in SGEN is the foundational catalog record. Every product has a title, a description, a price, and optionally a gallery of images. Beyond the basics, the product model supports a structured set of sub-objects that control how it behaves in the store.

Product types

SGEN supports two primary product types, set on the product's General tab:

Two product modifiers can be applied to either type:

Ticking Downloadable exposes additional fields on the General tab: a file list, a download limit (how many times the link works), and a download expiry (how many days after purchase the link stays active).

The mock below shows the General tab of a simple product as you would fill it in — a physical item with a regular price, a sale price, and stock tracking switched on.

Product tabs (on the product editor)

The product editor is divided into functional tabs. The table below covers the tabs that hold the most commonly needed fields:

Inventory fields

Three inventory concepts appear on the Inventory tab:

• SKU (Stock Keeping Unit) — your own reference code for the product. Not customer-facing by default. Used for internal inventory tracking.
• Manage stock? — a toggle. When on, SGEN tracks the exact quantity and decrements it on purchase. When off, you set stock status manually.
• Stock status — the store-visible state: In stock, Out of stock, or On backorder. If Manage stock is on, SGEN derives this from the quantity; if it is off, you set it directly.

Upsells and cross-sells

Both are set on the product's Linked Products tab by searching for and adding other products.

Attributes and variations

Attributes are the named options that make a variable product possible. The workflow has three steps.

A variation is one specific, purchasable version of a variable product. For example, a shirt that comes in three sizes and two colors has up to six variations. Each variation can have:

• Its own regular price and sale price
• Its own stock quantity or stock status
• Its own SKU
• Its own image

The shopper selects their combination on the product page using dropdown menus generated from the attribute terms.

Categories

Product categories are organizational labels you create separately from products and then assign to products. They are hierarchical — a category can have a parent category.

Categories serve two purposes:

1. Navigation — product archive pages can be filtered or browsed by category in the storefront.
2. Assignment — each product carries one or more category labels.

The category manager lives in your admin under Products → Categories. Fields on a category: name, slug, parent, description, thumbnail image.

After creating categories, assign them on the product editor's Categories panel (right sidebar). A product can belong to multiple categories.

Cart and checkout

The cart and checkout area covers the buyer journey from "add to cart" through order confirmation. SGEN controls several aspects of this flow through configuration.

Purchase flow

The Purchase Flow sub-tab (Configuration → Purchase Flow) sets how the cart and buying process behave globally.

Checkout fields

Checkout fields are the inputs a customer fills at checkout: name, email address, billing address, phone, and so on. SGEN lets you control which fields appear and which are required, on the Configuration → Checkout sub-tab.

Common checkout field concepts:

Guest orders

A guest order is a purchase by a customer who did not create an account. SGEN records it like any order, using the email and shipping details the customer entered at checkout. You can optionally disable guest checkout by turning on Require Login To Checkout in the General configuration sub-tab.

Orders

Every completed purchase creates an order record under Ecommerce → Orders in your admin. The order list shows all orders; clicking an order opens its detail view.

The mock below shows a populated order list — eleven orders across the lifecycle, with the status filter pills at the top reading the count for each state. The list is filtered by status: All (11), Completed (7), Processing (2), On hold (1), and Refunded (1). Bulk actions let you mark orders Completed or Processing, or export. Customer names and totals shown are illustrative.

Order status

Orders move through a status lifecycle. The order detail view shows the current status and gives you a control to update it. Common status concepts in store platforms (pending, processing, on hold, completed, cancelled, refunded) apply, but verify the exact labels in the admin.

Refunds

A refund returns all or part of a customer's payment. In SGEN, refunds are processed from the order's detail view. The refund routes back via the original payment method. Partial refunds — returning less than the full order total — are supported through the refund interface.

The order detail view is the single surface for:

• Viewing customer details, items purchased, and totals
• Updating order status
• Processing full or partial refunds
• Adding order notes (visible only to the admin, or optionally sent to the customer)

The mock below shows a single order's detail view — customer details, the items purchased, the totals, and the status control you use to move the order through its lifecycle or issue a refund.

Coupons

Coupons are discount codes shoppers enter at checkout. The coupon manager lives in your admin under Ecommerce → Coupons.

Creating a coupon

Go to Coupons → Add New to create a code. Key fields when creating a coupon:

The mock below shows a coupon set up for 15% off orders over $50 — a percentage discount with a minimum spend, the shape used in the worked example further down.

Store configuration

Store configuration lives under Ecommerce → Configuration in your admin and is divided into eight sub-tabs. Each sub-tab saves independently.

General

The General sub-tab holds the store's operational state and base settings. Key fields:

• Store Status — three options: Online (accepting orders), Maintenance (store visible but shows a holding message), Disabled (store hidden).
• Country — your store's base country, used as the default for tax and shipping calculations.
• Currency — the currency shown on prices and in checkout.
• Require Login To Checkout — when enabled, shoppers must have an account and be signed in before they can complete a purchase. Guest orders are disabled.
• Terms agreement — optional requirement for shoppers to accept terms and conditions before completing an order.

Shipping

The Shipping sub-tab is where you define how physical products are delivered. It supports:

• Shipping methods — the delivery options presented to buyers at checkout (for example, standard shipping, express shipping, local pickup).
• Shipping classes — groups for products that share the same shipping rules. For example, a "Heavy items" class and a "Fragile items" class can each have different rate calculations. Assign a shipping class on the product's Shipping tab.

Taxes

The Taxes sub-tab holds your tax rate definitions. You add rates here; SGEN applies them at checkout based on the customer's location.

Payment Gateways

A payment gateway is the service that securely processes card payments at checkout. You connect and configure gateways here.

Product Tabs

Product tabs are the tabs shown on the product page in the storefront — typically a Description tab, a Reviews tab, and optionally others. The Product Tabs sub-tab sets which tabs appear globally. Individual products can also enable custom tabs through their own settings.

SG-Builder and ecommerce

The SG-Builder visual editor exposes a dedicated Ecommerce category of 11 components that bind to live product data. These components let you embed product information in any SG-Builder page — not only the default store archive.

Reference — the 11 SG-Builder ecommerce components

Source: the SG-Builder component catalog, verified from the catalog (11 components).

The product-picker trait selects which product's data the component binds to. The Products Archive and Related Products components use an archive query builder to pull sets of products dynamically.

These components rely on the Ecommerce module, which is included on every plan. On a site where the module has not been switched on in Modules Config, the components will not have data to render.

Examples

Use the table below to pick the right product type before you start, then follow the worked setups underneath.

New store setup order — a safe configuration sequence before going live

Each sub-tab saves independently. Changes take effect on the next page request.

Variable product (shirt in three sizes)

The shopper selects size from a dropdown on the product page; price and stock update to match.

Coupon — 15% off orders over $50

Create a coupon with code SAVE15, Discount type Percentage, Amount 15, and Minimum spend 50.

Reference

Configuration sub-tab reference, common mistakes, and the related features and KB cards that go with this module.

Configuration sub-tab reference

Common mistakes

Related features

• Products — the product catalog (Ecommerce → Products).
• Product Categories — organize products by category (Products → Categories).
• Product Attributes — define global attributes for variable products (Products → Attributes).
• Orders — view and manage customer orders (Ecommerce → Orders).
• Coupons — create and manage discount codes (Ecommerce → Coupons).
• Configuration → General — store status, currency, login requirements.
• Configuration → Shipping — shipping methods and rates.
• Configuration → Taxes — tax rate definitions.
• Configuration → Payment Gateways — payment gateway setup.
• Configuration → Checkout Fields — checkout form fields.
• Configuration → Purchase Flow — cart behavior.
• Configuration → Layout & SEO — store layout and SEO defaults.
• Configuration → Product Tabs — global product page tabs.

Related KB cards

• Products — Simple vs variable products · What a variation is · SKU · Stock status · Downloadable products · Virtual products
• Cart and checkout — Checkout fields · Guest orders · Upsells and cross-sells
• Orders — Refunds · Managing orders
• Configuration — Store status · Shipping class · Payment gateway
• Journeys — Add a product · Set up a variable product · Create a coupon · Configure shipping · Configure taxes · Configure payment