Tracking consent controls are now available

June 23, 2026

Now AvailableTracking consent controls are now available

Tracking consent controls are now available inside the attribution surface. This helps teams manage tracking-related behavior through a more unified platform path rather than as a disconnected script-layer concern.

The main benefit is consistency. Consent-aware behavior can be treated as part of the platform's measurement and attribution approach instead of a separate patch on top of it.

For SGEN, this reinforces the value of native platform controls over fragmented external setups.